Go 360 Clean campaign, launched a first-of-its-kind cleanser into the market, featuring 'the scrublet,' a named writer partner Beth Kushner Cohen and I coined! Our launch advertising was bright, light and fresh. And our ambassador, Frieda Pinto is the image of skin perfection and beauty for this amazing line of bright and colorful cleansers.  

We launched with TV and Print and even had college campus presence with Go Clean Trailers and cars that gave students the opportunity to experience the most beautiful clean for themselves!

CREDITS : 

CREATIVE Art Director: Theresa Linares  //  Art Director: Kimi Peterson  //  Writer: Beth Kushner Cohen

DIRECTOR  Tryan George