LAUNCH CAMPAIGN FOR VIDAL SASSOON STYLING

Shot by Loic Maes and Ben Cope, this is our launch of an an entirely new line of bold, exciting Styling products from Vidal Sassoon that let you express your versatile style. This campaign is a celebration of individuality and endless hair possibilities. It starts with a product and ends with your imagination. Go create. And follow your path. #ifollowme

CREATIVE CD, Art Director: Theresa Linares / CD, Writer: Joy Zhou

DIRECTOR Loic Maes

PHOTOGRAPHER Ben Cope

PRODUCTION Good Company & Sweetshop