THE BRIEF : Reinvent Feria.
SOLUTION : Created the vision for the New Feria.

I created the vision for the New Feria, the expression of which is: Live in Feria. This was an idea that had been in my mind for a few years— a desire to show this brand not as a mere haircolor, but as an entire way ofbeing— a way of life. The goal was to pay tribute and honor the raw nature and one-of-a-kind spirit behind those fearless enough to make such a colorful statement with their hair, and with their lives.

This is what it means to— 'Live in Color and Live in Feria.'

CREATIVE ACD, Art Director: Theresa Linares
CD, Writer: Linda Phillips
Art Directors: Lindsay Yellin and Rebekah Stein