The True Match Campaign honors the diversity of women by dramatizing their ethnic heritage as seen in their unique skin tones. Because we all know our skin is more than just our skin, it's a mosaic of every face that came before it. We featured Jennifer Lopez, Beyonce and Aimee Mullins, to kick off the campaign, however since its release in 2012, we've celebrated the heritage of many more celebrities and non-celebs alike, and the numbers keep growing.... With minimal sets and beautiful lighting we are able to really show each woman's own one-of-a-kind story.

The shoppable MatchMaker by True Match Digital App dives deep to ask our target a series of calculated questions, ensuring she is lead to her one and only shade of True Match.

CREATIVE ACD, Art Director: Theresa Linares
VP, CD, Art Director: Mark Dixon
VP, CD, Writer: Sue Whalen
DIRECTOR Laurent Chanez